Institutional Branding and Personal Development: Social Media ROI

Is the topic of social media becoming a little tired? Perhaps. Although there hasn’t been major innovations on usability, studies certainly support advocacy towards employing such a tool to build brand awareness, fire-up fans, build a strong referral base, and encourage customer loyalty. As a consumer, I am more inclined to make a purchase decision [...]

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Super Bowl and Commercials

Everybody wants a deal. I do. You do. Your mom and dad do. We want to feel good that not only have we purchased something we love, but that we negotiated down to the penny. Marketing departments and sales people’s job is to educate and build value. Commercials help with branding, name recognition and communicating [...]

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