Institutional Branding and Personal Development: Social Media ROI

Is the topic of social media becoming a little tired? Perhaps. Although there hasn’t been major innovations on usability, studies certainly support advocacy towards employing such a tool to build brand awareness, fire-up fans, build a strong referral base, and encourage customer loyalty. As a consumer, I am more inclined to make a purchase decision [...]

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Choosing Exterior Brick, Stone and Colors

Unless you are purposely trying to create a Southern Colonial look for your home, it seems that most clients have graduated from red brick to one that includes warmer earth tones and tumbled antiqued textures. Do not misunderstand me, red bricks are beautiful in the right home with the right style. But lack of imagination [...]

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Super Bowl and Commercials

Everybody wants a deal. I do. You do. Your mom and dad do. We want to feel good that not only have we purchased something we love, but that we negotiated down to the penny. Marketing departments and sales people’s job is to educate and build value. Commercials help with branding, name recognition and communicating [...]

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Designing a Model Home

    I am going to give you a blank check with a challenge. Build a new model home. At first, the excitement of the design savvy begins to tingle and warm our creative juices like that first taste of a rich Cabernet, and we start thinking and acting like a design diva. We want [...]

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Ten Easy Steps When Choosing Stucco Colors

Colors in generally are tricky. They look one way in the sample, another way on the wall, and they change according to the type of light, the amount of light and the colors of items surrounding them. The human eye can distinguish about 10 million different colors, so it is to not surprising that understanding [...]

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Looking and Feeling Fabulous

Learn how Texas ranks in the activity matrix against other states, and learn the many things available to Lakes of Bella Terra residents in Richmond, Texas.

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A New Beginning…

Letter from Newmark Homes Houston first official homeowners

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