Institutional Branding and Personal Development: Social Media ROI

Is the topic of social media becoming a little tired? Perhaps. Although there hasn’t been major innovations on usability, studies certainly support advocacy towards employing such a tool to build brand awareness, fire-up fans, build a strong referral base, and encourage customer loyalty. As a consumer, I am more inclined to make a purchase decision [...]

Read Full Post »

Super Bowl and Commercials

Everybody wants a deal. I do. You do. Your mom and dad do. We want to feel good that not only have we purchased something we love, but that we negotiated down to the penny. Marketing departments and sales people’s job is to educate and build value. Commercials help with branding, name recognition and communicating [...]

Read Full Post »

Designing a Model Home

    I am going to give you a blank check with a challenge. Build a new model home. At first, the excitement of the design savvy begins to tingle and warm our creative juices like that first taste of a rich Cabernet, and we start thinking and acting like a design diva. We want [...]

Read Full Post »

Street Smarts: Diversification

Putting all your eggs in one basket is definitely not smart. We hear the same modus operandi from most financial advisors: diversification allows to mitigate our investment risk in our personal portfolios. As a result, fluctuations of a single security will have less impact on our overall financial well being. This means: 1. Spread your [...]

Read Full Post »

Cold Enough?

Having grown up in Canada, I am used to the cold physically, although I can admit that after nine years living in the warm South, my tolerance has thinned out as I was tempted to bring out the heavy winter artillery of my fashionable hat, gloves and scarfs. Unfortunately, most of them remain in Canada [...]

Read Full Post »

House Approves 403-12 To Extend Tax Credit

Today, the House approved the extend and expand the tax credit to include: First-time buyers $8,000 Tax Credit Repeat buyers who have had their home for 5 years or more $6,500 Tax Credit President Obama would sign the bill on Friday. The qualifying guidelines: Homes $800,000 or less Individual annual income not to exceed $125,000 [...]

Read Full Post »

Exotics and StainShield-15 Granites

Granite remains the most popular option for kitchen countertops in a wide variety of new home price points and for remodelers. It’s interesting to look back at 5 years ago and reminisce about the demand for Corian, and how the perception of granite has changed from that of a luxury to an essential item. It’s [...]

Read Full Post »

Podcast Interview with Kathy Tautenhahn – Cornerstone Mortgage

Mortgages have become a sensitive issue given the changes in the underwriting guidelines. It is more imperative in today’s financial environment for potential buyers prepare themselves properly when considering a purchase. Newmark Homes Houston has recently signed and affiliated business arrangement with Cornerstone Mortgage which offers a wide variety of different financial packages for buyers. [...]

Read Full Post »

No more Texas Residential Construction Commission. Are you building a quality home?

When purchasing and building a new home, buyers usually concentrate on the items that will directly affect their lifestyle. Typically, location, floor plan, style, colors, structural additions and budgeting will supersede any other considerations and justifiably so. We live, grow, develop, and create memories in our homes and it is no surprise that most home [...]

Read Full Post »

New Section and New Feature Series at Lakes of Bella Terra

FOR IMMEDIATE RELEASE Contact: Joel Luks Company: Fedrick, Harris Estate Homes, a division of Newmark Homes Houston Direct: 713.253.0815 Fax: 713.344.1963 Email: jluks@newmarkhomes.com Website: www.newmarkhomes.com Fedrick, Harris Estate Homes, a Division of Newmark Homes Houston, Opens New Section and Offers New Feature Line in Lakes of Bella Terra Richmond, TX – A new 82′ section is [...]

Read Full Post »