Design Smart: Where to Start?

When tackling any large scale project, it is easy to get overwhelmed by the amount of choices and decisions. We often start with the things that are most exciting and leave our least favorite to the end. For some, this means being consumed by considering gorgeous flooring inlays, medallions, faux finishes, perhaps luxury technology options, [...]

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What to Expect When Building to Order

When considering building a home for the first time, there is responsibility on the part of the builder and the buyer to explain and understand expectations, procedures and timelines. Making assumptions can lead to tension and hinder the enjoyment of the building process. This has more to do with understanding when decisions need to be [...]

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Institutional Branding and Personal Development: Social Media ROI

Is the topic of social media becoming a little tired? Perhaps. Although there hasn’t been major innovations on usability, studies certainly support advocacy towards employing such a tool to build brand awareness, fire-up fans, build a strong referral base, and encourage customer loyalty. As a consumer, I am more inclined to make a purchase decision [...]

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Smart Design II

Building a home is quite different than buying a completed one. Although there are some strategies and priorities that overlap (size, price range, location), building a home is as much process as it is about product. There is old saying that circulates in and through the industry that states that “if your marriage can survive [...]

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